Nestle SWOT analysis Essay

â€Å"SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound â€Å"fit† between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.† Nestle Nestlà © is the largest food and beverage company in the world. The group’s products include beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestlà © primarily operates in Europe, the Americas, Asia, Oceania and Africa. The group is headquartered in Vevey, Switzerland and employs 283,000 people. Nestle SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT) Location of Factor TYPE OF FACTOR Favorable Internal Strengths Unfavorable Weaknesses Ability to leverage Increasing strong brand name to instances of product generate sales recalls hampering Ability to customize   brand equity products to the local market conditions Strong global operations with diversified revenue base Research and development capabilities   

Mid-Term Notes

Midterm and Final Review Pre-Media GRA 323 Final 70-80 questions Job planning (folding dummies, laysheet plans, calculations) 25% of final mark Review WP. Of laysheet and folding dummies Calculations how many plates- press sheets- how many times through press. ————————————————- Study * Media box> Trim box > art box * Preflight what it is * The specs for the job. * Four areas of preflighting colors * Trapping> what it is > why * 4 types of trapping > over print> chock * Trapping distort the lighter colour> dark makes shape * Lightness> measures through grey scale Separate colour> comp * Trapping tolerance> ? row dots * Job planning > who does them> what it is> determine specs> where do we start (we talk to bindery) * Bindery considerations * Press consideration> colours, impositions> enough units * Press sheet size * Job specs> double check > * Basic steps to good job planni ng * Imposition> signature, pages, forms> where do we need the least space> not needed * Know EACH IMPOSITION STYPE * Head orientations * Number up, number out * Folding dummy, laysheet plan * One laysheet plan for every form * Kodak Preps (part of a workflow) Preps signature > imposition * Prep job> run list> placeholder> not same a printegy there are different orders * Preps marks, text marks variable data ————————————————- ————————————————- Lectures Week 1-6 Notes Week 2 Preflighting I Preflighting Introduction & Manual * Preflighting is not always done by one person. * The client can fix it as well * Press errors include trapping, too many colours, etc * Fonts are still the biggest problems regarding pre-flight because of the different types of fonts there ar e.DO NOT USE CITY FONTS. Manual & Software Assisted * You should change the size / crop the image in Photoshop, so that it’s size-as in inDesign. * Do not use . gif images, and you can sort of get away with . jpg but it is not advised. * Link every image, and make sure it’s updated. * For vectors, you should stick with . ai, . pdf, . eps. * Less editable Week 6 Imposition I * What is imposition? It’s the placement of the pages so when I fold the press sheet it creates a book with the least amount of work. * Minimize waste, maximize press sheet. * Passes: Can we do it in one job? Make sure you always communicate with bindery because they technically determine how the job should be handled. * Signature: Double-sided sheet meant to be folded down. * Approximately 5 common styles of imposition: * Sheetwise / Sheetwork (SW) * Perfecting * Work & Turn * Work & Tumble/Flop * Flatwork * Form: one side of a signature * Page/Folio: one page – single side of a page or paper. * Sheet: One piece of substrate * 1-up/out: One set of sheet makes one final product. * Tumble flips the sheet over. * Must cut paper before printing for perfect size.Make sure the length of the sheet is the same on all sheets to ensure proper registration. * Flatwork is a job that does not require any sheet work. It is usually a single sided sheet. Imposition Styles Sheetwork * Most Common Layout * Different Plates sets for front and back forms * Requires two side guides, maintains same side guides * Lead edge never changes * 1 up/ 1out * Lip and QC Bar are always opposite of gripper * Uses one set of plates for both sides * Front and back pages on single plate * Lead edge does not change * Side guide CHANGE * 1 up/ 2 out * Uses one set of plates for both sides * One set of plates for both sides Side grippers remains same * Gripper edges changes * Sheet is cut in half after printing and results in two identical signatures * Is considered sheetwork but sheet tumbles betwee n units similar to work and tumble * Two sets of plate need * Side guides stay the same * In single pass sheet will tumble between units and print on both sides ————————————————- Lab Notes Demos Lab # 2: Document Construction Palettes * Separation Preview. Is a good tool for preflighting and running a diagnostics of your plates * Swatches. Delete the colors you are not using decreases file size * Info.Tells you the x,y and w x h * Links. Lets you know if your images are compatible with the file and allows you to update them Indesign * In inDesign, you must have the swatches and separation preview palette open. * Switch content to graphic or text. Photoshop Duo-tone. Gray scaled image. In Photoshop, you go to Image > Mode > Duotone. * BE CAREFUL OF THE COLOUR NAMES. It doesn’t support . TIFF so stay with . psd * The ppi is an info palette, make sure the ppi matches t o document output. * For the student directory you can have a color that looks like a cmyk BUT it cannot be a spot color.Lab # 4 Trapping Demo What is Trapping? * Trapping is a prepress procedure that introduces areas of color into color separations. When printed, these areas obscure potential register errors * These errors are usually caused by the paper shifting or changing shape while it is printed, or by presses or plates that are out of register. * Trapping introduces corrective color elements to a printing job In the process of trapping, new elements are added to the color separations. When printed, these elements compensate for potential problems on the press. Types of Trapping Simple trapping elements are called â€Å"spreads† and â€Å"chokes. † Refer to Powerpoint * Two types of trapping: Ink trapping for text, object trapping – two colour objects that touch each other. * inDesign > Preferences > Appearance of black. Make sure black is 100% and not ric h black. Overprint fill – Includes all the colour so it shows in all the plates. WE WANT TO OVERPRINT. * There’s attributes, separation preview, swatches palette. * Trapping is virtually the same in inDesign and Illustrator. * Overprint small black type: Output Questions to ask before Preflighting 1. What are the specs of the job? * Safety * Bleeds * lpi * Size of document * Color process 4/cp or 2/cp * 2. Are there any spot colors? If yes what are they? Preflighting Profile Preflight panel * Keep the button on. It check everything you do and detects any error while the file is still open * Define profiles.For the lpi you can possibly get away with 1. 5 x lpi instead of the 2 x lpi rule ————————————————- After Mid-Term Lectures Week 8-12 Notes Week 8 Impositions High Folio and Low Folio. Low folio consists of pages in the front half of a signature. High foli o refers to the pages in the back half of the signature. * The dividing line is the center spread. 1/4†³ extra material on the back of the page or pages of an insert or signature needed on the saddle stitcher to pull open the piece. â€Å"High folio† is a reference to higher page numbers in the back of the publication. These terms are applied almost exclusively to saddle stitch binding, where wire stitches are used to bind the magazine along its spine. * A lip is an extension of one side of the signature beyond the other side. In a high lip the high folio side extends beyond the low folio side of the signature. A low folio lip is just the opposite. # Up, # Out (e. g 1 up/ 1 out) †¢ How many of the same image up on a sheet (In this case 1 image), how many copies of each image you get out of the sheet when cut (in this case 1). Lead Edge/Trail Edge †¢ Lead edge is the edge of the sheet that enters the press first (gripper).The trail edge is the other end. Registr ation is tighter on the lead edge Folding Dummies. Is essential a mock version of your actual book. It provides readers with a look of how the impositions will look like and whether the images on the page will work or not. * Folding dummies are an essential step in the proofing process. They can help you catch mistakes like misaligned text, bleeds that do not meet along the fold, and a number of other possible errors or miscalculations. A dummy helps plan the imposition †¢ Some important marks information should be included on a dummy, like: 1. Gripper edge 2.Side guide 3. Spine 4. Heads 5. Lip * Template numbers are always circled * Needs to be assembled for the correct binding method – saddle stitch (inserting) vs. perfect binding (gathering) * Creep is the shifting position of the page in a saddle-stitched bind. Creep moves the inside pages or signatures away from the spine. * Grindoff is the 1/8 (approx. ) that is removed along the spine of gathered signatures before perfect binding Laysheet Each side of a signature will have a laysheet plan (one for each set of plates) * Except for Work and Turn or Work and Tumble * When creating a laysheet, keep in mind: Plate gripper is NOT a part of the laysheet * Paper gripper allowance is * Do not forget Colour control bars (QC Bar) * Work & Tumble and Perfecting require extra * space on backup side (gripper) Week 9 Kodak Preps Imposition Templates * Preps XL Designed for on demand printing solutions * Preps Plus for the commercial printing industry and is the most widely used version around the world * Preps Pro designed for both of the above as well as web includes support for OPI, multi-section templates for imposing more than one signatures on a press sheet, AppleScript as well as web growth compensation.Preps is an industry leading imposotion softwar that can be used as a standalone application or as part of an advance workflow. * As a job is created, the job is previewed in real time. Zoom in on sin gle pages or complete signatures, including marks. When you change a mark, or a page or a layout’s properties, the preview instantly updates, providing an instant check for potential errors. * Use the SmartMarks Software feature to place marks or groups of marks on press sheets, and save them in templates. The marks are placed relative to the sheet size, gutter, or page (rather than static placement).SmartMarks automatically reposition and resize themselves when press sheet sizes change. * When a complex imposition is ready, you can print a report of the detailed job plan, for signoffs, or to include with the job ticket. Then output JDF information with the folding and cutting data, to speed up post press operations. Preps Templates. Contain collections of generic reusable signature for imppsing prep jobs. When you select and apply a signature from a template to a job preps flows the job pages through the signature framework to produce imposed outputs. Basic Preps TemplatePre ps Signatures. Are like containers for signature each of which contain information about a specific press sheet size. * Each template has one binding style * Signature are added to preps job for creating your imposition file Preps Imposition. An imposition container is added to each preps signature that holds your instructions about how and where the pages are to be place on the press sheet. Impositions defined the number of pages in signature the final page size and the head orientation of pages. The template with signature and imposition defined preps job.A file is a staging ground for the final imposition. It combines input files and imposed signatures. It uses a run list to organize imposition pages. With outputting the template of preps we need to create a unpopulated adobe job ticket to use with the RIP. It does not have files or pages assigned to the imposition. Side Guide Marks (Bounce Mark). Indicates positioning of the side guides on press Text Marks. Used to convey inform ation about the job. It can be static or variable. Static. Is inunt at the time the electronic imposition is created and does not change Variable.Use predefined variables to represent certain text that will be extracted from the job at the time of output Week 10 Kodak Prinergy Originally developed in 1999 through a partnership between creo and Heidelberg It is connected to PDF native workflow it is a server-based solution accessed through client software Prinergy centralizes and integrate processes for: PDF Production Resources for fonts and images Normalize Preflight- similar to what we have already done Colour management and spot colours Tapping Optimize (image workflow OPI, resolution and colour spaces ImpositionsKodak Viural Proff * separates the files * imposed press sheet * RIPped dot proof * Week 11 Job planning and imposition Planning a job 1. Determine the max number of pages on a press sheet Take the max press size and divided this by the length and width of the page inclu ding bleeds Then take the max number out this equals the number of pages side to side multiply by two and you get the number of pages to a sheet 2. Break down jobs into signatures How many pages can be in each signature Max 8 pages for sheetwise and perfecting Max 4 pages for work and turn and work and tumbleThere are a total of 12 pages so, 8 pgs sheet wise and 1 4pg work and turn 3. Create fold and label dummies Folding dummies determine the imposition order 4. Create laysheet plans 5. Calculate number of press sheet plates and passes required Week 12 Imposition consideration web offset About we Roll of continues paper * The principles are the same but the difference is you print on rolls * Print on both sides at once. * Print blanket to blanket * 10-15 000 impressions an hour * No gripper and no side guide. Because you feed the paper into the web press. * Run everything to the center of the web. Weed edge * Has impact on imposition * It is the workhorse of magazine printing. The way the job is run through a web press has an impact on the job’s imposition A Web Offset Press In line folder. The web is coming off printing units and gets folded in half. Planning a web job Limitations. Image length and the length of any cut off. Only one options to cut off sheet therefore it must be maximized. Web sheet The sheet length- or repeat length b. c its one circumference of the sheet length Where does the waste come from? Plate gripper and blanket gripper Web imposition You cannot print a web twice

Rhetorical Analysis of a Modest Proposal Essay

Swift’s â€Å"A Modest Proposal† written in 1729 was his proposal â€Å"for preventing the children of poor people in Ireland, from being a burden on their parents or country, and for making them beneficial to he publick† (Swift, Title). This proposal included the selling, skinning and buying of babies at the age of one. This proposal that he has come up with is a very inhuman and controversial one when it comes to being socially acceptable. Swift begins his essay by describing walking down a street in Ireland. He describes how you would see, â€Å"beggars of the female sex, followed by three, four, or six children, all in rags, and importuning every passenger for an alms† (Swift, Para. 1). This gives the reader a mental picture of how bad things are for the women he is trying to help. Swift then talks about how there are very many of these poor people in Ireland and how they are not able to be part of the middle or working class. Look more:  how to write satire essay He then proposes his idea that the children could, â€Å"contribute to the feeding, and partly to the cloathing of many thousands† (Swift, Para. 4). In no way, shape, or form is the eating of or the using of children in this manner acceptable. No society would ever find it suitable to eat or make babies into clothes. Dr. Swift has made a proposal that he should know would not work because of the inhumanity that it is asking people in which to participate. Jonathan Swift later tells the reader of how he has, â€Å"computed the charge of nursing a beggar’s child (in which list I reckon all cottagers, labourers, and four-fifths of the farmers) to be about two shillings per annum, rags included; and I believe no gentleman would repine to give ten shillings for the carcass of a good fat child,† (Swift, Para. 14). This is a good thing that Swift does telling how the mother would stand to make money on selling her child to a man for dinner. Except, I do not believe you couldn’t find a willing mother to sell her child knowing that it would be eaten by a human for a meal. Dr. Swift has made a plan for people with no remorse or thought of their children. The only place this plan could be carried out and continue working is a place with robots that have no feeling or conscious. Swift then makes the statement, â€Å"Those who are more thrifty (as I must confess the times require) may flea the carcass; the skin of which, artificially dressed, will make admirable gloves for ladies, and summer boots for fine gentlemen,† (Swift, Para. 15). He thinks that someone would be able to treat a baby’s skin as an animal’s and make it into a glove or boot without objection to what it is. This is another flaw in his plan. There are people who are against making animals into clothing. Therefore, I am sure that there would be people against the making of clothes from baby. Next, Dr. Swift gives 6 reasons of why he thinks the plan is a good one. His second reason states, â€Å"Secondly, The poorer tenants will have something valuable of their own, which by law may be made liable to a distress, and help to pay their landlord’s rent, their corn and cattle being already seized, and money a thing unknown,† (Swift, Para. 22). He thinks that poor tenants with children will be able to give their landlords something valuable by giving them their child. No landlord would take a child as a means of money because it just costs more money to them to have the child then without it. In his fourth reason Swift says, â€Å"Fourthly, The constant breeders, besides the gain of eight shillings sterling per annum by the sale of their children, will be rid of the charge of maintaining them after the first year,† (Swift, Para. 24) If the people who like to â€Å"breed† hear of this then they will just think that they will be able to keep having children and selling them instead of having a job. This would cause more jobless people and after so long the supply of the babies would surpass the demand. There then would be poor children hanging on their mothers again in the street defeating the purpose of the plan in the beginning. Fifthly Dr. Swift says, â€Å"This food would likewise bring great custom to taverns, where the vintners will certainly be so prudent as to procure the best receipts for dressing it to perfection; and consequently have their houses frequented by all the fine gentlemen, who justly value themselves upon their knowledge in good eating; and a skilful cook, who understands how to oblige his guests, will contrive to make it as expensive as they please,† (Swift, Para. 5). Again, I refer back to how people would not be able to eat the carcass of an one year old child, but also I think that if you were to find a cook to make this and a person to eat it that it would be at such an outrageous price that the people could not afford to try the meal of the baby. Finally, the last reason I do not think that this plan would work is what is in the final paragraph of the essay-â€Å"I profess, in the sincerity of my heart, that I have not the least personal interest in endeavouring to promote this necessary work, having no other motive than the publick good of my country, by advancing our trade, providing for infants, relieving the poor, and giving some pleasure to the rich. † (Swift, Para. 33). If the person that is proposing the idea at the end of the idea tells you that he has no interest in promoting his own proposal, I believe that it means he thinks that it also will not work and could not be enacted on a society. I am not the only one that is outraged or appalled with the works of Dr. Swift. Patrick Delany also states â€Å"As I have marked the passages that seemed to me most faulty, and gave me most offence, I beg leave to point them out, as they come in my way: without any further preface, or apology. The picture he draws of the Yahoos, is too offensive to be copied, even in the slightest sketch. † (Kathleen, Pg. 132). Delany and I are both offended and disagree with Swift’s works, but as a satire writer this just shows how effective his writing is on his audience. He tries to use outrageous and controversial subjects in order to grab the attention of his readers and keep them reading his papers. This style works very well and is a great way to get your point across. This style has grabbed the attention of all the readers and will continue to grab the attention of all the future readers of his essay.

Comparison of Presidents Bush and Obama Speeches Essay

Comparison of Presidents Bush and Obama Speeches - Essay Example A decade later in 2011, during the commemoration of the attack, President Obama delivered a speech in a bid to reassure the people of the indomitable attitude depicted by Americans struggle for peace after the terrorist attack. President Bush’s speech was brief compared to the detailed speech delivered by President Obama. Evidently, the two speeches had the objective of giving Americans the conviction they needed during the critically hard time. Moreover, as the presidents, they had the responsibility of reassuring Americans that they would triumph.  Ã‚  President Obama refers to the resilience of the people, highlighting the fact that they had demonstrated the willingness and ability to triumph over the grief and the loss that resulted from the violence. This came out clearly in Bush’s speech when he highlighted that Americans would prove strong in the fight against terror despite the immense grief surrounded by the multiple images of the scene that were circulating throughout America. In Obama’s speech, he delved into deeper details of the resilience and the American spirit. This idea is clear in both speeches because the two Presidents needed to remind the people that the attack was not sufficient to shatter their dreams. President Obama was able to relate the unbroken spirit of Americans because he was delivering his speech ten years after the attack, and there was evidence that Americans had proved resilient. Using examples, Obama reassuringly convinced the people of the indomitable spirit.   

How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of video games influenced on UK students - Coursework Example Piracy affects most media related industries but the computer game industry is seemingly more affected prompting an evaluation of measures employed by game makers to prevent piracy. A research survey conducted by Internet’s Advertising Bureau (IAB) revealed that almost half of UK, population play video games on an IP connected device (Davies, 2011). This implies that there are high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. Effective advertising makes sense of the set price of a product thereby prompting people to buy without paying much consideration to the price. According to Park and Lee, gamers are bound to purchase items they find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games rather than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This reduced indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral judgment and self-efficacy have little impact on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attention to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing power parity to ensure that the price range is balanced across the globe

Weather & Climate data for Hawaii Research Paper

Weather & Climate data for Hawaii - Research Paper Example The State of Hawaii has a very intriguing climate and weather patterns that make it unique besides the negative effects that it encounters, especially occasional storm episodes.The storms normally hit the islands where they yield to immense life loss and property destruction. The state has two distinct seasons that characterize its weather pattern commonly known as Kau (summer) from May to October and Ho'oilo (winter) from November to April. Its location is at the south Tropic of Cancer, which implies that it experiences intense sun that result in sunburns. An exposure of 20 minutes is enough for serious sunburn that may be severe especially when it recurs. This is evident especially in the warmest month of August and September which temperatures may rise probably to 890F, for instance, in Honolulu. However, heat in this state ranges with altitude where heading towards the Mt. Waialeale, the effects are rarely experienced, which is similar to rainfall pattern. Besides having two dist inct weather seasons, Hawaii’s day climate trend is unpredictable, hence localized, where two regions can have diverse weather patterns at the same instant. Hawaii climate normally varies divergently across its islands. Therefore, they do experience varying solar radiations at assorted times throughout the year. All other aspects that comprise its climate pattern normally rely on solar radiation, especially the duration exposure. This, besides altering weather aspects like rainfall, may also have adverse impacts like sunburns that are evident mostly in the months of August and September (Villinger 86). Mainly, this is when temperatures are high, specifically at 890F. Hawaiian daily prediction states that it experiences high temperatures mainly in the afternoon characterized by low humidity. This is evident in Fig.1 where, according to the graph, high humidity is in the morning periods, but in the afternoon, it tends to reduce. So, solar radiation normally heats the earth†™s surface plus the air, making the air become dry, hence eliminating high quantity of humidity (Pao-Shin, Chen Ying, and Schroeder 4889). In addition, the ocean trade winds also contribute to increasing humidity of the Hawaiian climate. Alternatively, Hawaii, compared to other states, has high humidity, especially when it experiences intense trade winds. For instance, tourists or people from hotter states, when they alight at the airport, experience chilling on their skins,

Reading with Awareness Essay Example | Topics and Well Written Essays - 750 words

Reading with Awareness - Essay Example As a freshman, I was afraid that this would prove to be an insurmountable obstacle in my pursuit of academic excellence. However, I have been very fortunate in overcoming this handicap, and making great strides in improving my command of the English language, in quite a short period of time. Of course, I have put in a lot of hard work, and can take credit for being an A student. But this would never have been possible without the strengthening of my English comprehension and writing skills. I am deeply aware that my success is in large part due to my enrollment in the Introduction to College Level Reading and Writing course. The factors which facilitated my improvement are the gradual progression from simple texts to more complex ones, the application of critical thinking, the adoption of thesis-based writing techniques, and the awareness of my learning processes. The gradual progression from simple texts to more complex ones has been a great facilitator in my path to the mastery of the English language, particularly in my writing of the essay, â€Å"The Stories Can Save Us†. If I had been plunged into a complex essay, such as Heroes, in the very beginning, I would definitely have been tempted to throw up my hands! My confidence would have been eroded, and it would have made the course very stressful. Beginning with the simpler essays, such as the Advertisement, was a great way to gradually lead me into deeper waters. This gave me the breathing space to consolidate the gains I have made in English, to gradually add to my vocabulary, and to take time to absorb the significance of my reading material. What is even more important to me, this gradual progression has helped me to learn to enjoy English writing, without it becoming a tedious classroom chore. The application of critical thinking to my reading followed from my growing confidence. What at first appeared to be just straightforward stories, changed contour with repeated reading. I have learned not to take any writing at face value: just as the story of The Emperor’s New Clothes cautions people to think for themselves. My instructor’s guidance has made me understand that there are several messages the writer conveys through a story, and an in-depth study is necessary to make these messages evident. I have learnt to ask questions regarding what the author is trying to say, the motives behind the writing, different shades of meaning, the importance of things left unsaid, and the use of different writing techniques to achieve the desired effect in a story. In short, I have learnt to ask the question, â€Å"Why?† when I read. This has made my reading a much richer experience than it was before I started this course. The adoption of thesis-based writing techniques has been a major gain for me. Earlier, I have been accustomed to putting down my thoughts on paper, as and how these occurred to me. Writing within the framework of a thesis has given my essays and re search papers a clarity that has lifted them to the next level. I continue to be amazed at the difference that can be made by adhering to the simple structure of an introductory paragraph with a clear thesis, body paragraphs, and the conclusion. This structure has given coherence to my writing, helped me to write logically, and taught me how to build up and substantiate my point of view. This was my main strength in writing the essay, â€Å"The Stories Can Save Us†. I must acknowledge that the awareness of my learning process was made possible only through my continuous interaction with my instructor. Although I was conscious, in a very general way, of the great improvement I was making

Elevator Pitch Essay Example | Topics and Well Written Essays - 500 words

Elevator Pitch - Essay Example itch is a communication tool presenting â€Å"an overview of a product, service, project, person, or other thing and is designed to get a conversation started† (O’Leary, par. 2). Chris O’Leary proffered the most important characteristics of an elevator pitch using Nine C’s, to wit: â€Å"(1) Concise, (2) Clear, (3) Compelling, (4) Credible, (5) Conceptual, (6) Concrete; (7) Customized, (8) Consistent, and (9) Conversational† (O’Leary, par. 6). As indicated, the purpose of an elevator pitch is to relay crucial information to the person one is talking to in a most effective manner using the limited time, typically spent in an elevator ride. In an article written by Pagliarini (2009), an elevator pitch must be designed to answer six particular questions: â€Å"(1) what is your product or service? (2) Who is your market? (3) How do you expect to make money? (4) Who is behind the company? (5) Who is your competition? And (6) What is your competitive advantage?† (Pagliarini, 2009, pars. 4 – 9). Further, Pagliarini averred that the elevator pitch must contain characteristics that catches the attention of the person one is talking to; should be very concise to comprise approximately 150 to 225 works; delivered with genuine passion and enthusiasm; and aiming to obtain a request in terms of networking through referrals (Pagliarini, 2009). In contemporary business and in an increasingly competitive environment, majority of professionals are always in such a hurry to go to one destination and transfer to another. As a consequence, communication tools, specifically designed to relay crucial information on business endeavors must be designed in a compact but holistic

Before Philidelphia Essay Example | Topics and Well Written Essays - 750 words

Before Philidelphia - Essay Example The area was rich in biodiversity especially wildlife that gave them hunting grounds. The hunting was a responsibility of the men, and they were accountable for the hunting schedules. They also stayed around a fresh water body –the Delaware river- that promoted fishing. The area also provided them with shelter where their living quarters were bark and grass covered long houses. The topography of the area gave an added advantage especially with their enemies- it is a safe statement to say that the place was secure. Moreover, the general climate was that the humans could bear- their summers was not too hot neither were their winters too cold. On the discovery of this land by Christopher Columbus, the colonists thought it was wise to put up a colony here. With a great source of water, they had an idea that it would supply their industries with water for manufacturing. Being that they were settlers, farming must have been one of the interests and the fertile soil in the area was such a blessing. There was also ready labor; the Delaware Indians were many and helped them in their daily economic activities. When it all started, the settling of the Europeans in the Delaware Indian’s land under the table hands of William Penn it was very peaceful. It is because William was one pious man who trusted in his faith convicted in peace and equality. These are the same qualities that the Delaware Indians believed in. It made Penn’s rapport with the community very intense and probably led to the end of the malicious thought (Penn, 1970). Penn was very courteous and saw it wise to send a letter before his arrival notifying the Lenape of his intentions and asking them for their permission to employ their land and live among them. The Lenape approved of his arrival in their lands, looking forward to their new relationship with the coming settlers. Penn made it as the governor of Pennsylvania where people lived in peace until he passed on.

Developing Competence Essay Example | Topics and Well Written Essays - 2500 words

Developing Competence - Essay Example The work under the review is about the correlation between people's competence and governmental efforts in education of the population. The topicality of the paper is explained by the fact that development of the employee competence is one of the most crucial steps which organizations take in order to safeguard their long term future. The work proves that governments play a very critical role in the development of the competency level of the members of the society. It describes how the UK government has taken some steps in the past directed at bridging the gap between the skill levels, however, these steps received mixed success. The government contribution in imparting the necessary trainings through a solid education system is very critical to not only meet the skill shortages, but also increase the general skill level of the employees besides offering the youth a chance to adapt to the new skills and technologies to better place themselves in the future careers. Various schemes ar e explored in this report besides looking into the initiatives taken by the Government and the private sector employers to bring in the culture of training and development within the UK society. Over the period of time, the UK government has taken some serious actions with not the best results. Unfortunately, the author comes to the conclusion that the schemes initiated by the UK government were not that much effective in their approach to bring in more training, though they developed which is targeted in nature and were well focused on the employees and organisational needs.

The Role of the Government on Tobacco Use Essay Example for Free

The Role of the Government on Tobacco Use Essay The article, â€Å"If It’s Good For Philip Morris, Can It Also Be Good for Public Health?,† which was written by business columnist Joe Nocera and published in the New York Times, basically explores the realities concerning the government, particularly the Food and Drug Administration, and the regulation of tobacco use. According to the article, although tobacco company executives themselves, notably Steve Parrish, senior vice-president of Philip Morris have openly supported the regulation of tobacco use, it appears that the move lacks a concerted effort from the government. Moreover, it is also apparent that tobacco executives like Parrish have their personal business agendas in advocating tobacco regulation. In general, it is safe to assume that the public is more than aware about the dangers and health risks associated with tobacco smoking such as lung cancer, emphysema, and various heart diseases, among others. However, it is interesting to note that despite the various campaigns against tobacco smoking and other educational advertisements about it, there are still millions of people around the world who smoke. In fact, based on the article, in 2005, Philip Morris USA alone hauled in $4.6 billion in profits. In this regard, it is quite obvious that the government’s main role is to somehow regulate tobacco use so that smokers will not suffer its deadly effects. However, this is easier said that done. According to the article, while there have been several initiatives to regulate tobacco use in the past, such as the ban on all cigarette advertisements, it seems to fall short when it comes to the actual implementation. The first plausible reason behind this is that the regulation would mean decrease in profits for tobacco companies, which in turn, would affect tobacco factory workers. And considering the global financial crisis, loss of jobs is not a logical option even though it’s for the benefit of the public’s health. In short, while the government’s duty in tobacco use is clear, it is virtually powerless to make any strong moves that would fulfill their role. The tobacco executives, on the other hand, may show that they support tobacco regulation, but their true motives are unclear. After all, they are still businessmen and it would not be surprising if their actions are simply meant to earn additional profits. References Nocera, J. (2006). If It’s Good For Philip Morris, Can It Also Be Good for Public Health? The New York Times. Retrieved April 17, 2009 from http://www.nytimes.com/2006/06/18/magazine/18tobacco.html?pagewanted=3_r=1.

The First Essay Example for Free

The First Essay Andy Quans â€Å"The First† uses a wide variety of good techniques to express the effectiveness and understanding of the poem. There are three key techniques, which stand out in this poem. These techniques set the mood and show the viewers the real story behind the poem. The first technique used to show the effectiveness of this poem is a metaphor. An example of a metaphor in this poem is â€Å"narrative of death†. I think that this technique used helped with my understanding of how this person who is talking about their experience is grieving and shows the emotion of sadness and shock. This line tells the reader how much this person is confused and wonders at how it all happened. The impact of the death is described by the metaphor. Another great technique used is a rhetorical question. â€Å"Sleep? A bee?† is an example found in the first stanza of this poem. The effect that it has is making us wonder at how the death happened, and suggesting ways that could’ve caused the accident. The use of the technique in this way shows how Andy Quan was trying to come up with a reason for this unfortunate loss, making necessary excuses of how it could happen. The third technique that shows the theme of death and grief is imagery. The example found is â€Å"who drag around melancholy and nostalgia, luggage too heavy to be allowed on board†. This tells us how much sadness is filled up inside of the teller and how upsetting this lost, as being their first one, really is. This technique also helps to construct the meaning of the poem. Andy Quan indirectly expresses his emotion by using these three different techniques; metaphor, rhetorical question and imagery. The theme of death and grief is clearly shown throughout all the different examples of techniques. In my opinion, this particular poem expresses its true meaning through well thought phrases and techniques.

Consumers decisions: Product attributes and branding

Consumers decisions: Product attributes and branding In this research, instant coffee purchasing is selected to study the buying decision of consumers. Three blind taste tests are experimented and proofing that participant tended to choose the popular brand of coffee. Surprisingly, people made different choices in each of the test. The result tells us that without knowing the brand name, their buying decisions are different when comparing with knowing the brand name. In conclusion, brand has a strong influence in consumers decisions. To better understand the blind taste tests, we executed a questionnaire survey immediately. As a result, the survey tells us taste is the most important factor in affecting their buying decisions whereas their second consideration would be price, brand, and influenced by advertisement. This giving an idea that except for the brand and taste, there are many factors should affecting the consumers buying decision. Contents 1. Introduction 1 2. Literature Review 2 2.1. Brand name 2 2.2. Brand Image 4 2.3. Linking brands to consumer perceptions of product 5 2.4. Consumer buying behavior and decision making 6 2.5. Customer satisfaction and loyalty 9 2.6. Product attributes 10 3. Research Methodology 12 3.1. Pilot study 15 4. Findings and discussions 16 4.1. Participants 16 4.2. Relationship of brand, taste and decision 17 4.3. Post-tests evaluation 20 4.4. Buying behavior 23 4.5. Discussions 26 5. Conclusion 28 5.1. Recommendations 28 5.2. Conclusion 29 6. References 30 7. Appendix 33 7.1. Annex: The Blind Test and Questionnaire 33 Lists of Tables and Diagrams Table 4.1 Years of being Nescafe supporters 16 Table 4.2 The participants preference of instant coffee in Test A 17 Table 4.3 The participants preference of instant coffee in Test B 18 Table 4.4 The participants preference of instant coffee in Test C 19 Table 4.5 The No. of people continuing to purchase Nescafe coffee after trying the blind taste tests 20 Table 4.6 The recommendation of coffee to friends after trying the blind taste tests 21 Table 4.7 Satisfaction of Nescafe before the blind taste tests 22 Table 4.8 Satisfaction of Nescafe after the blind taste tests 23 Table 4.9 The factors affecting consumers buying decision of instant coffee 24 Keywords Branding, Brand image, Brand equity, Consumer buying behavior, Consumer buying decision, Customer satisfaction and loyalty, Product attributes Introduction Over the past few decades, a considerable number of studies have been made on the relationship of branding and consumer buying behavior (Fournier, 1994; Keon, 1983), i.e. how the consumer buying behavior affected by branding. Many companies devote lots of money and manpower to build up images for their brands. That is the reason why many studies have focused on this field. In this research will be figured out which factor, brand name or product attributes, plays a critical role in affecting consumer buying decision. In the economists normal approach, price is used as the main tool to explain the consumer buying behavior (Becker, 1996). We carry out blind taste tests and also conduct a questionnaire to find out the impact of branding on consumers preferences. . Literature Review This literature review is going to analysis what has been done in investigating the relationship among brand, consumer buying decision and product attributes. Such information will be digested and modified to be applied to instant coffee purchasing in the Hong Kong market. Brand name In recognition of the growing coffee culture that is sweeping Hong Kong, different tastes of coffee have been rolled out on the market. For example, Nescafe has newly released a new series of coffee Latte in which the image is totally different from the original Nescafe coffee. Old Town coffee has introduced a new series called white coffee. Why do they give new brand names for the new products? Why do they have different images? Is there any advantage for them to do so? According to Armstrong and Kotler (1999), brands can be described as a name, term, sign, symbol, or design, or a combination of these, which identifies the maker or seller of a product or service. Later, Olins (2000) gives a supplement to the definition of brand. He suggests that brand is a device that helps differentiating products from different sellers, without clear branding, in some fields, we literally could not tell one product or service from another. By using brand names, consumers can easily distinguish products from different sellers. Brand Image In the words of Keller (1998), marketers can build up an image for the product to draw customers attention so as to induce more sales (Keller, 1998). Randall (1997) says Brand image is the whole image of the brand existing in the minds of consumers. It is the total information that the consumers have received about the brand. Some scholars think that the brand image can influence consumers buying decisions. Furthermore, Ogilvy (1983) suggests that consumers do not buy products; rather they buy products with a personality. Ogilvy (1983) also suggests the fact that a brand can have a personality or image reflecting that people not only want the basic function offered by the product, but also psychological benefits. If a brand image matches with an individuals image, he/she will purchase that product and may stick to that brand in future (brand loyalty) (Levine, 2003). From the above statements, it seems that consumers are concerned more about the brand image rather than product attribu tes. In the research, we will use the product of instant coffee to test the validity of the above statements. After reviewing the sections of 2.1 and 2.2, we can say that there is an intimate relationship among brand name, brand image and the consumers. Linking brands to consumer perceptions of product In the research, we will investigate how consumers make buying decisions. Perception of a product is crucial in making the buying decision; therefore, it is necessary to find the linkage between brand and consumer perceptions. Olins (2000) suggests that people can have a relationship with a brand: they have an immense emotional content and inspire loyalty beyond reason. Besides, Keller (1998) suggests that what distinguishes a brand from its unbranded commodity is the sum of consumers perceptions and feelings about the products attributes and performance, brand name and what it stands for and the company associated with the brand. In the past, there were only a few instant coffee brands available in the market. In recent yeas, a lot of new instant coffee brands appear in the market, such as Indocafe and Old Town coffee. The traditional branding strategy which has emphasized on product offerings and associated functional and utilitarian benefits is no longer workable in the market. People are now paying more attention to the brand (Levine, 2003). Therefore, it is no wonder many companies create a strong and distinctive brand image for their products so as to differentiate himself from other competitors (Keller, 1998). Advertising is widely used by the companies to build up a brand image. In Hong Kong, many coffee brands have been advertised on TV and in magazine, such as Maxwell house, Nescafe and Mr. Brown. Most studies have found that there are inter-relationships among brand, advertisement and consumers buying decisions (MacKenzie et al., 1986). Besides, that the affective and cognitive-based attitudes towar ds the brand can affect the consumers buying decisions (Homer et al., 1992). Advertising is the primary device used to build the image of a brand and most of the customers usually rely on advertising messages when they make an infrequent purchase for an unfamiliar product (Dowling, 2001).Well-established brands attract increased preference and usage (East, 1997), produce greater emotional ties (Biel, 1993), and boost trust and loyalty (Fournier, 1994). If the statement is true, it indicates that customers perception of products derive from marketing effort such as brand images and brand differentiation in addition to the physical characteristics of the product. What about the product quality? Can product quality influence the perception of product? Consumer buying behavior and decision making In our study, consumer buying decision is our key focus. We will focus on how the consumers make their buying decisions in purchasing instant coffee. We want to know which factors, brand or product attributes, influences most in the process of buying decision making of consumers. Therefore, we must understand the consumer buying behavior and how they make the buying decisions. In the past, consumers were more concerned with a products function- efficiency, reliability, value-for-money, durability and convenience todays customers are prepared to pay more for a stylish product as they become more affluent and visually sophisticated (Henley Centre, 1989). It is no wonder companies put much effort on packaging, product design and advertising. In the words of Bayley (1989), the ambience, the layers of imagery, the texture, the decoding- all of these are vested interests leading to the only rationale: a purchase. Consumer buying behavior refers to the buying behavior of final consumers, individuals and households who buy goods and services for personal consumption (Armstrong et al., 1999). Consumers have to make decisions when there is more than one choice. However, how do the consumers make their buying decisions? Foxall (1980) suggests that consumers will make the buying decisions according to perception, personality, motivation and attitudes. He says that consumer behavior is a process of learning and it depends on how you perceive the product. The process is modified according to the customers past experience and the objectives he or she has set (Foxall, 1980). Besides, Foxall (1980) also suggests that consumers personality and self-image is important in studying consumer buying decision as he believes that consumers only choose products that are consistent with their perceptions of themselves. By using Foxalls (1980) idea, it is not difficult to understand the relationship between brand and consumer buying decision. Once the brand image and consumers image is matched, consumer will purchase that product. Besides, Foxall (1980) also claimed that consumer buying decision is motivated by something more than awareness. It depends on the consumers needs and drives, his tastes and aspirations, plus his attitudes, personality and social environment (Foxall, 1980). Furthermore, Foxall (1980) says that attitudes and buying decision are related and each may influence the other, however, they are not always entirely consistent. Customer satisfaction and loyalty Although our key focus of the research is how the consumers make buying decisions in purchasing coffee, customer satisfaction will also be investigated. In our study, satisfaction refers to the situation when consumers expectations are matched by perceived performance (Blackwell et al., 2001). After purchasing a product, consumers will have a post-purchase evaluation (Foxall, 1980). Consumers will continue to purchase the product if they are satisfied with it. It is called loyalty. Sometimes, they may recommend it to their relatives and friends. In the research, the blind tests will be used to find out how the consumers perceive the product, that is, to see if consumers can recognize the taste of the brand that they have chosen. Previous study has found that customer satisfaction has a positive effect on loyalty and they will repurchase the product again (Oliver, 1997; Mittal et al., 2001). If the consumers are satisfied with the taste of coffee in the blind tests but it is not the brand the consumers used to buy, we can say that brand influences consumers much and the consumers only loyal to the brand but not the product itself. Product attributes According to Armstrong and Kotler (1999), product attributes can be defined as something that can deliver the benefits offered by the product and can add value to the customers. In the words of Keller (1998), product attributes are the ingredients necessary for performing the product or service function sought by consumers. They refer to a products physical composition and are what determine the nature and level of product performance (Keller, 1998). It can be further characterized according to important and optional features, either necessary for a product to work or for allowing customization and more versatile personalized usage (Keller, 1998). In the research, we will focus on the study of instant coffee and we will regard taste as the most important attributes of coffee. Some studies have carried out in which consumers perceive the products they buy and the brands they regularly choose. Taste is used to determine the effect of brand identification on consumers reactions to and evaluations of products (Allison Uhl, 1964; Makens, 1961). The studies conclude that Participants in general did not appear to be able to discern the taste differences among the various brands, but apparently labels and their associations did influence their evaluations. To sum up the literature review, many studies (Allison Uhl, 1964; Keon, 1983; Makens, 1961) have shown that consumers are influenced by branding. However, to what extent will the consumers make their buying decisions according to product attributes? The research will find out the answer. Research Methodology I used the technique of triangulation (White, 2000) in my research in which two techniques, blind taste test and questionnaire, were used. Before conducting the actual survey, I randomly selected 82 people outside a supermarket in Kowloon Bay, Hong Kong and asked them if they had the habit of buying instant coffee. 39 of them stated that they buy instant coffee regularly but 18 of them said that they do not drink instant coffee. In the 39 people, 33 (84.6%) of them said that they usually buy Nestlà ©s instant coffee, Nescafe. 4 (10.3%) of them buy Maxwell House instant coffee and 2 (5.1%) of them buy Old Town instant coffee. I invited the 33 Nescafe instant coffee buyers to do the blind taste test and questionnaire as they were the majority (84.6%) of the respondents. I believed choosing Nescafe instant coffee buyers to be the sample was more representative as they represent the majority of the coffee drinkers that I have asked. However, only 30 of them agreed to participate in the test. The 30 Nescafe instant coffee buyers were my sample population. The sample consisted of 8 males and 22 females who have the habit of buying instant coffee on their own. The blind taste test was carried out in order to find out how the consumers choose coffee. The test was divided into three parts and each part would have 10 participants. In the three blind taste tests, Tsit Wing instant coffee (TW), Maxwell House instant coffee (MH) and Nescafe instant coffee (NC) were used. I chose the three coffees as their price is more or less the same. Every participant had tried the Tsit Wing instant coffee (TW), Maxwell House instant coffee (MH) and Nescafe instant coffee (NC) before. In Test A, three cups of different coffee were given without brand labels. NC was the brand that the sample population used to buy. The participants were asked to taste the coffee and choose one that they would purchase. The data collected in the Test A would serve as a base reference. If the participants like the taste of NC, they will also choose the NC in the test. In Test B, three different cups of coffee were given. Each cup of coffee had a label showing the brand of coffee. The aim of the Test B was to see if there was any difference between Test A and Test B. If they really like the taste of NC, the results in the Test A and B would be consistent. If the results in the two tests are not consistent, it shows that brand influence consumers decision. Test C was carried out to determine if the consumer buying decision was independent of the brand name. The Test C was the same as Test B, except the name of the coffee brand were labeled wrongly. I labeled the cup of MH as TW, the cup of TW as NC and the cup of NC as MH. By comparing with the result obtained in the three tests, we hoped to find out which factors, brand or taste, has a greater influence on the consumers. If the data obtained in the Test A does not match with the data obtained in the Test B, it tells that brand has an influence on consumers decisions. The reason is in Test A, the participants only know the taste of the coffee and they can only choose the coffee according to the taste of coffee. In Test B, however, the participants know both the taste and brand. If their decisions are different, that means the brand affects their buying behavior. For the Test C, the three different coffees were used again. However, their brand names were labeled wrongly this time. Comparing the result obtained in this test to that of in the Test B, if the result has a big difference, that means the brand has a greater influence than the taste on the decision of participants. Besides, questionnaire (Annex 7.1) was also used to obtain data. The questionnaire, used immediately after the blind taste tests, consisted of five questions with choices given. Pilot study The pilot study made me realize that what I need is to observe their buying behavior which cannot be asked but observed. Therefore, I decided to do the blind taste tests and questionnaire instead of doing an interview which allowed me to focus on measuring the influence of brand and taste on the consumers decisions. Afterwards, I decided to carry a three blind taste tests with three groups of people. I enjoy to take this chance tend to do all blind taste test is they will remember the taste of the coffee in the test, and finally affect their choice in the next following tests. Findings and discussions Participants Of the total number of 30 respondents, 8 (26.7%) were males and 22 (73.3%) were females. All of them were NC consumers. More than a half people had 1 to 3 years NC purchasing experience and 70% of them had at least 1 year purchasing experience. From the data, we can assume that some participants are experienced in purchasing instant coffee and the results obtained from them are valuable to discuss and analyze. Relationship of brand, taste and decision In the research, blind taste tests were used to find out how the consumer made decisions regarding brand and taste in purchasing instant coffee. Three tests were carried out. In each test, participants were given three cups of different coffee. In Test A, three cups of coffee without brand name were given. In Test B, brand name was given to each cup of coffee. In Test C, brand names were given but placed wrongly on each coffee. In Test A, three cups of coffee without label were given to participants to taste. Surprisingly, the result was not consistent with our expectation. In other words, taste was the only reason for their choices in the Test A. The result told us that without knowing the brand name, their preferences were different when comparing with knowing the brand name. In this test, the result was changed because the participants knew the brand name when comparing with the result of the Test A. There was a 30% increase in the NC and a 30% decrease in the MH. The data showed that the brand really influenced participants when deciding the coffee. In Test C, the participants had to taste three cups of different coffee in which the brand labels were placed wrongly. The result was very close to that of Test A. That means they chose as if just chose by the taste only. It gave us a hint that with a different label on the cups, their choices were different. What we can conclude is that the brand plays an important role in affecting buying decision of participants. Post-tests evaluation After the three blind taste tests, the participants in Test A and C were told about the correct branding of the coffee they had tried. All the participants were asked if they would continue to purchase the NC after trying the tests. As shown in the Table 4 .5, only 30% of the participants would firmly say yes. Half of them had a second thought of their decisions. It told us that they started to think about their perceptions of NC coffee. It implies that the participants will also consider the taste when purchasing instant coffee. Participants were asked to choose one coffee to recommend to their friends after trying the blind taste tests. The result was shown in Table 4 .6. The result was very interesting that about half of them recommend NC to their friends while another half suggested MH, was most people voted due to the taste in the Test A. It implies that branding and taste also have a strong influence in consumers buying behavior. Participants were asked if they were satisfied with the NC. Before the blind taste test, over 40% of the participants were satisfied with the NC. However, after the blind taste tests, only 17% were satisfied with it and there was 13% of participants were dissatisfied. From the result in Fig. 4 .7 and Fig. 4 .8, we can see that the participants were influenced by the blind test. We can say that beside the factors related to the products, there are some other factors may affect our buying decision. Buying behavior In the research, participants were asked immediately after the blind taste tests about how they made the buying decision when purchasing instant coffee. Factors affecting buying decision In the research, the participants were asked to give factors they thought were influential in making the buying decision in the questionnaire. The answers were shown in the Table 4 .9. In Fig. 4 .9, it shows the most influential factor affecting buying decision. 63% of the participants regard Taste was the most influential (Table 8.1), 13% voted for Influenced by advertisement, 10% for Brand image, 7% for Price and 7% for Word-of-mouth. Nobody voted for brand in the questionnaire. Comparing to the results obtained in the blind tests, the results were inconsistent. In the blind tests, it was found that the influence of the brand was greater than the influence of the taste. In Fig. 4 .10, it shows the top three influential factors affecting buying decision regarding to instant coffee purchasing. Nearly one-third of the whole population voted for the Taste, the second one was Price (20%) and the third were Brand (13.3%) and Influenced by advertisement (13.3%). The Fig. 4 .10 shows that Price is also an important factor in making the buying decision. The data gives us an idea that beside brand and taste, there are many factors should be considered in making the buying decision. Discussions According to the three blind taste tests and the questionnaires done by the participants, we can see that the brand influence was strong to the participants. In the Test A, participants did not know the brand but the taste. They chose the coffee according to the taste. More than 50% of the NC buyers chose MH. However, when the brands were labeled on each cup of coffee in Test B, 50% of the NC buyers choose NC. In Test C, three cups of coffee were given with the wrong brand labels, the result showed that participants tend to choose coffee according to the brand name as 60% of the NC buyers chose MH which was labeled with a NC label. The three test results indicate that brand affects consumers decisions and which is supported by Olins (2000) and Keller (1998). Olins (2000) suggests that brand helps people to differentiate products from different sellers. Besides, Keller (1998) suggests that brand is an external aspect of product and it can affect the purchase or consumption procedure. Besides, the participants were asked if they were satisfied with the NC before and after the blind taste tests, Over 40% of the participants were satisfied with NC. However, after the blind taste tests, the number of satisfied people decreased and there was 13% of participants dissatisfied with the NC. From the results, we can see that the participants were influenced by the blind test and there are some other factors may affect our preferences. As we mentioned in the literature review, consumers will buy the product again if they are satisfied with the product (Foxall, 1980). From the results, we can see that the brand influences consumer buying decisions a lot. From the data in Table 4 .9, there were 63% of participants chose Taste as the most influential. However, nobody voted brand as the most important factor. Compared that to the results obtained in the blind taste tests, in which brand had a strong influence in consumers decisions, there is a contradiction. The inconsistency shows that people do not understand what influences their behavior very well. Conclusion Recommendations The result obtained from the tests and the questionnaire is not consistent in some way. If the answers from participants are truly reflecting their preferences, the obtained result should be consistent. So we should not trust the result given from the research and we should be critical in reading other research data in the future. Furthermore, if it is feasible, we may observe their actual buying behavior after trying the blind taste tests over a period of time in order to get an accurate result. Conclusion In this research, we carry out three blind taste tests and find out that participants tended to choose coffee according to the brand name. 60% of one of the instant coffee brand supporters chose another brand of coffee which is wrongly labeled as their favorite coffee brand by me. Surprisingly, 80% of them do not choose their favorite coffee brand in another test when the labels are gone. The only factor which affects their decisions if the labels are gone is the taste of the coffee. In other words, taste is the only reason for their choices if no labels are provided. The result tells us that without knowing the brand name, their buying decisions are different when comparing with knowing the brand name. The result shows us that brand had a strong influence in consumers decisions. I conduct a questionnaire immediately after the blind taste tests. The statistical result shows that taste is the most important factor affecting their buying decision while price, brand, and influenced by advertisement come second, third and fourth respectively. The data gives us an idea that beside brand and taste, there are many factors should be considered in making the buying decision. References Allison, R. I., Uhl, K. P. (1964). Influence of beer brand identification on taste perception. Journal of Marketing Research, 1, pp. 36-9. Armstrong, G.., Kotler, P. (1999). Marketing: an introduction (5nd ed.). Upper Saddle River. NJ: Prentice Hall. Bayley, R. (1989). Commerce and culture. London: Design Museum. Blackwell, R. D., Miniard, P. W., Engel, J. F. (2001). Consumer behavior (9th Ed.). Ohio: Thomson Learning. Biel, A. L. (1993). Converting image into equity in brand equity. In D. A. Aaker A. L. Biel (Eds.), Brand equity advertising: Advertisings role in building strong brands (pp. 67-82). Hillsdale, NJ: Lawrence Erlbaum Associates. Dowling, G. (2001). Creating corporate reputations. Oxford: University Press. East, R. (1997). Consumer behavior: Advances and applications in marketing. New York : Prentice Hall. Fournier, S. (1994). A consum er-brand relationship framework for strategic brand management. Unpublished doctoral dissertation, University of Florida. Foxall, G. R. (1980). Consumer behavior: a practical guide. New York: Wiley. Henley centre (1989, March 5). Planning for social change. Design Week ,31. Homer, P. M., Yoon, S. (1992). Message framing and the interrelationship among ad-based feelings, affect, and cognition. Journal of Advertising, 211, 19-33. Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. NJ: Prentice Hall Keon, J. W. (1983). Product positioning: TRINODAL mapping of brand images, ad images and consumer preference. Journal of Marketing Research, 20, 380-392. Levine, M. (2003). A branded world. New Jersey: John Wiley Sons, Inc. MacKenzie, S. B., Lutz, R. J., Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations. Journal of Marketing Research, 23, pp.130-143. Makens, J. C. (1961). Effect of brand preference on consumers perceived taste of turkey meat. Journal of Applied Psychology, August 1961. Mittal, V., Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38, pp. 131-42. Ogilvy, D. (1983). Ogilvy on advertising. London: Pan Books. Olins, W. (2000). How brands are taking over the corporation. In M. Schultz, M. J. Hatch, M. H. Larsen (Eds.). The expressive organization: Liking identity, reputation, and the corporate brand. Oxford: Oxford University Press. Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. Boston: McGraw-Hill. Randall, G. (1997). Branding. London: Kogan Page White, B. (2000). Dissertation skills for business and management students. London : Cassell, 2000.

Sending Your Child to a Day Care Center Essays -- Essays Papers

Sending Your Child to a Day Care Center Abstract Sending your child to day care is a tough decision to make. Parents most look into various ideas when picking a day care center. They also must think about what is best for their child’s development whether it be social, physical or cognitive. There are various pros and cons to sending your child to day care and decide if it is right for your child and family. â€Å"As they stepped into Ms. Couchon's office, the mother, a nurse, burst into tears. Her husband, a software engineer, had just lost his job,† she explained, leaving the family strapped. â€Å"I gave her a hug and let her cry,† Ms. Couchon says. She also refused the mother's request to drop her two preschoolers from the center's roster, telling her she would cut their tuition until her husband got a new job.† (Shellenbarger, 2000). Parents want to send their children to daycare even though it costs them a great deal of money. It is hard to tell if parents should send their children because of how expensive it is. Parents are even becoming stressed that the child day care centers are taking care of the parents as well as the children. There are many things to consider when deciding if you are going to send your child to day care or not. As shown in the situation above, there is a great deal of stress and money that comes along with sending your child to daycare. At Needham Heights KinderCare, in Massachusetts, where Ms. Couchon is the director, parents walk in to soothing classical music in the reception area. They are even encouraged to take a few minutes to relax, knowing how stressed they are. There are phone calls that are made during her lunch hour for paren... ...local variation. Children & Society, 15(3) pp170-181. Retreived March 27, 2004 from Acedemic Search Premier. Sethi, A. (n.d.). The Daycare Dilemma. Retrieved May 6, 2004, from http://www.parenting.com/parenting /article/0,19451,9367,00.html Shellenbarger, S. (Apr 9, 2000). Now, Day-Care Centers Have Started Helping Stressed Parents, Too. The Wall Street Journal, pp B1. Retrieved March 27, 2004 from http://gateway.proquest.com/openurl?url_ver=Z39.882004&resdat=xri:pqd&rft_valfmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000052730101&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=41150 Yan, W. & Lin, Q. (2004, February 24). The effect of Kindergarten program types and class size on early academic performance. Education Policy Analysis Archives, 12(7). Retrieved March 26, 2004 from http://epaa.asu.edu/epaa/v12n7/.

Internet Censorship - Just Say No Essay -- Argumentative Persuasive To

Internet Censorship: Just Say No    In December of 1994, a young college student named Jake Baker posted one of his fiction pieces in an alt.sex newsgroup. Usually, his contributions to this widely-read site consisted of short stories about rape, torture, and murder of women. In this particular newsgroup post, he continued with his usual contributions; however, he took it a bit further by writing about one of his fellow classmates, using her name and identity in the piece. Faculty members at the University of Michigan discovered his story and later expelled him from school. Federal agents then raided his house, arrested him, and discovered copies of e-mail Baker had exchanged with a Canadian, mapping out his and the Canadian's plan to meet in Ann Arbor the following summer to commit rapes and murders together. Baker was indicted in federal court for threatening his classmate, but the indictment was later revised to drop the charges based on the newsgroup posting and to rely on the threats to unspecified "victims" made in the e-mails Baker exchanged with the Canadian. Late in June, a federal judge dismissed charges against Baker, holding that his acts were not a federal crime (http://www.spectacle.org/). Now, four years later, the questions still remain: Did Baker cross the line when he used the victim's name and personal description? Did he violate the free speech/free press rights? Did Baker abuse his posting privileges, and did he commit a crime via the Internet? My answer is no, that his newsgroup posts didn't constitute a real threat. Baker may have written hard-core pornography and offensively viscious articles, but he had the freedom to do so. Many would disagree with me, arguing that Baker was way out of line when ... ...the Internet: Allow people to publish their own work on the Internet and in newsgroup posts. Don't try to regulate something that's almost impossible to regulate. And if you're a concerned parent, get Surfwatch or some other kind of Netfiltering program -- it's up to you to protect your own child's innocence. If you're offended by something you read on the Internet, keep going and don't look back. And finally, I'd leave the person with a statement that I read on the Internet itself: "Censor yourself, not others....The internet is the largest gathering of human beings ever assembled....One of the ground rules is that there is No-One-In-Charge, which means there is no censorship....This freedom is the prime reason that the Internet has become so important and why there are so many diverse resources" (http://www.trifectanet.com/safety.html). What a powerful statement.

A Human Transporter Protein that Mediates the Final Excretion Step for

Introduction The kidney is an excretory organ that filters wastes from blood and excretes them as urine. Blood plasma filtration occurs at the glomerulus, which is a network of capillaries. Transporters are specialized proteins located in the membranes of the nephron. There are different concentrations of transporters located at various regions of the nephron. For instance, the proximal tubule retains most of the sodium transporters. Some transporters require adenosine triphosphate while others perform passive transport. The method of excretion of toxic organic compounds in mammals is mainly through the kidney and liver. Toxic organic compounds are absorbed by the basolateral membranes and later excreted by brush border membranes that absorb nutrients from the small intestine. These toxic organic compounds are also absorbed by hepatocytes at the sinusoidal membranes and excreted through the bile canaliculi. The objective of this research is to identify the transporter involved with the final step of excretion of toxic organic chemicals. Based on biochemical and physiological studies of the organic compound exporter, the tentative hypothesis proposed is that mammalian orthologues of bacterial multidrug are involved with the excretion of organic compounds. These multidrug transporters include the ?major facilitator superfamily, the small multidrug resistance family, the resistance nodulation cell division family, the ATP binding cassette family, and the multidrug and toxin extrusion (M ATE) family (8?10)?. The MATE family proteins facilitate the coupled export between hydrogen and sodium ions of cationic drugs in bacteria. In this experiment, MATE1 is revealed as the transporter involved with the final... ... locations fit the description of a H+ coupled organic cation transporter. Does hMATE have the correct physiological fingerprint for a toxic organic cation exporter? Yes! Even before they discovered this protein transporter, physiologists had a set of characteristics that this unknown transport protein would display. This protein would be pH sensitive, use H+ as the active step in secondary active transport, and saturable of course. In addition, this protein is found just where it should be, in the apical regions of tubes in the kidney and liver. Since hMATE fits the description, it is a convincing suspect for exporting toxic organic cations. Sources Article: A human transporter protein that mediates the final excretion step for toxic organic cations. By: Masato Otsuka, Takuya Matsumoto, Riyo Morimoto, Shigeo Arioka, Hiroshi Omote, and Yoshinori Moriyama

Lord of the Flies Lit Analysis Essay

Do novels have a deeper meaning to them than what the author writes? Golding reflects the two sides of human nature in â€Å"Lord of the Flies† by using imagery. Imagery is conveyed to develop the hidden meanings of human nature through the use of specific references through the themes of light and dark imagery. Golding conveys dark imagery throughout the novel by making references to evil. From the beginning of the novel the author introduces to the reader that something sinister is impending. He uses specific language to show the reader that the boys are like approaching animals, â€Å"Within the diamond haze of the beach something dark was fumbling along† (LOF 20). The choir in a way symbolizes a militaristic group being described as a â€Å"party of boys, marching approximately in step in two parallel lines and dressed in strangely eccentric clothing†(LOF 20). It is evident that the choir is evil because the book is written in the World War II period and it is likely that the choir symbolizes the Nazi Party which many people would be able relate them too animals or savages. Imagery is often developed when characters in the novel are savage like. Dark imagery reveals the character Jack to be evil when, â€Å"He passed like a shadow under the darkness of the tree and crouched, looking down at the trodden at his feet† (LOF 53). Jack is being compared to an animal trying to hunt down his prey while crouching down. Again we can compare him to Hitler who was the leader of the Nazi party as Jack is the leader of the evil boys on the island. The darkness on the island spreads to every boy like it is within everyone. â€Å"Darkness poured out, submerging the ways between the trees till they were dim and strange as the bottom of the sea† (LOF 62). Before the boys got on the island it was a peaceful island, by acting like savages they spread darkness on the island, which is the evil in each and every one of them. The darkness was submerging or killing any goodness on the island. This is a relevant comparison to the war as well as it killed hope in good people specifically the Jews who were persecuted by another group of people who thought they were better. As darkness overtook the island it also over took Europe during the dark times of World War II. Thus, dark imagery is used to show men can be evil human beings. Golding uses light imagery over the course of the novel to symbolize civilization over savagery. Light imagery is often shown when something good or hopeful is going to occur. The boys make a signal fire in hopes that they will be rescued, â€Å"The flame nearly invisible at fist in that bright sunlight, enveloped a small twig, grew, was enriched with color and reached up to a branch which exploded with a sharp crack†(LOF 45). The fire is a symbol of civilization and hope that they will get rescued which is shown through the imagery used in the quote. The comparison can be made to the civilized people during WW11. They behaved in a way that was good and moral. The English boys on the island are trying to maintain civility by doing things like making a fire. Light imagery is illustrated by portraying Simon with goodness. When he is described Golding uses a lot of light imagery, â€Å"The water rose further and dressed Simon’s coarse hair with brightness† (LOF 169) . When Golding uses words like bright when describing characters it is often because the character is good and civilized, he is often compared to Jesus Christ. Reference to the saviour is associated with hope. Hope is also something that the victims of the Nazi party had to have in order to survive. At the beginning of the novel Golding uses colors and light to describe the character of Ralph as, â€Å"All the shadows on Ralph’s face revered; green above, bright below from the lagoon. A blur of sunlight was crawling across his hair† (LOF 16). Golding uses these colors to describe Ralph because he was one of the more civilized boys on the island. The comparison here can be made to describe Ralph as being good and bright and full of light and Jack as the opposite is dark and evil. To end, it is evident that light imagery symbolizes civilization. The two sides of human nature are evident with the use of dark and light imagery. Imagery is used as a compelling literary technique illustrating how light and dark translates into good and evil. The use of foreshadowing is an indicator of things to come, which was used as an effective tool when referring to light and dark imagery.

Human Resource Challenges and Practices in IT Industry

Proceedings of the 5th National Conference; INDIACom-2011 Computing For Nation Development, March 10 – 11, 2011 Bharati Vidyapeeth? s Institute of Computer Applications and Management, New Delhi Human Resource Challenges & Practices in IT Industry Rakesh S. Patil1, Varsha Patil2 and Pratibha Waje 3 1 Head and 3Lecturer 1,3 Sir Visvesvaraya Institute of Technology, Chincholi (Sinner) Nashik-422 101 (MS) 2 SNG Institute of Management & Technology, Rajgurunagar, Pune (MS) 1 [email  protected] com and [email  protected] om ABSTRACT The need of organizations for people and people for organizations will be more difficult to satisfy in the today’s competitive business environment. Organization’s competitive advantage could be generated from human resources (HR) and organization performance is influenced by a set of effective HRM practices. Software is a wealth and job creating industry, which has in just a few years, grown to US $ 1 trillion, employing millions of p rofessionals worldwide. The Indian software industry has burgeoned, showing a nearly 50% compounded annual growth rate over the recent years.Being a knowledge-based industry, a high intellectual capital lends competitive advantage to a firm. With a global explosion in market-opportunities in the IT sector, the shortage of manpower both in numbers and skills is a prime challenge for HR professionals. The related issues are varied indeed: recruitment of world-class workforce and their retention, compensation and career planning, technological obsolescence and employee turnover. This paper explains the HR challenges and practices in software Industries. KEYWORDS HRM, IT,HR Strategy, Services 1. INTRODUCTION The economy has transitioned to what some call „The Age of Information? an economy in which gross domestic product is increasingly dominated by services. Services permeate every aspect of our lives. We use transportation services; restaurant services; hotels; electricity and t elephones; postal, courier and maintenance services; services of hairdressers; services of public relations and advertising firms; lawyers; physicians; dentists; stockbrokers and insurance agents; movie theatres; and swimming pools . When we do buy goods, such as new car or a washing machine, we often still rely on services to keep them running and repair them when they break down.Services allow us to budget our time as well as our money. â€Å"The twentieth century was the age of machine; the twenty-first century will be the age of people† Buzzwords like globalization, empowerment, cross functional teams, downsizing, learning organizations and knowledge workers are changing the way of life of managers and the way they manage people. 2. STRATEGIES & POLICIES OF SOFTWARE INDUSTRIES: 1. Motivation & Retention of Employees Retention and motivation of personnel are major HR concerns today.People a Gartner group company specializing in management of human capital in IT organizatio ns has observed that the average tenure for an IT professional is less than three years. Further, the use of new technologies, the support of learning and training, and a challenging environment ranked higher than competitive pay structures as effective retention practices. Our own recent survey of 1028 software professionals from 14 Indian software companies, showed that while the professional gave importance to personal and cultural job-fit, HR managers believed that the key to retention was salary and career satisfaction.Money was a prime motivator for ‘starters', but for those into their third or fourth jobs, their value-addition to the organization was more important. Monetarily, offering ‘the best salaries in industry' is the minimum every company is doing, apart from performancebased bonuses, long-service awards, and stock options. Many organizations frequently conduct employee satisfaction and organization climate surveys, and are setting up Manpower Allocation C ells (MAC) to assign ‘the right project to the right person'.In fact, some are even helping employees with their personal and domestic responsibilities to satisfy & motivate their workforce! 2. Best Talent Attraction In a tight job market, many organizations often experience precipitous and simultaneous demands for the same kinds of professionals. In their quest for manpower, they are cajoling talent around the world. In such a seller's market, software companies are striving to understand which organizational, job, and reward factors contribute to attracting the best talent one having the right blend of technical and person-bound skills.This would mean a knowledge of ‘the tools of the trade' combined with conceptualization and communication skills, capacity for analytical and logical thinking, leadership and team building, creativity and innovation. The Indian software industry suffers from a shortage of experienced people such as systems analysts and project managers, and attracting them is a key HR challenge. 3. Compensation and Reward Increasing demands of technology coupled with a short supply of professionals (with the requisite expertise) has increased the costs of delivering the technology.This makes incentive compensation a significant feature, with the result that software Copy Right  © INDIACom-2011 ISSN 0973-7529 ISBN 978-93-80544-00-7 Proceedings of the 5th National Conference; INDIACom-2011 companies have moved from conventional pay-for-time methods to a combination of pay-for-knowledge and pay-forperformance plans. With the determinants of pay being profit, performance and value-addition, emphasis is now on profit sharing (employee stock option plans) or performance-based pay, keeping in view the long-term organizational objectives rather than short-term production-based bonuses.Skills, competencies, and commitment supercede loyalty, hard work and length of service. This pressurizes HR teams to devise optimized compensation package s, although compensation is not the motivator in this industry. 4. Increasing loyalty and commitment As with any other professional, what really matters to software professionals is selecting ‘the best place to work with', which is what every company is striving to be. The global nature of this industry, and the ‘project-environment' has added new cultural dimensions to these firms.In a value-driven culture, values are determined and shared throughout the organization. Typically, areas in which values are expressed are: performance, competence, competitiveness, innovation, teamwork, quality, customer service, and care and consideration for people. Flat structure, open and informal culture, authority based on expertise and ability rather than position, and flexi-timings are some of the norms software firms follow. The idea is to make the work place a ‘fun place' with the hope of increasing loyalty and commitment. 5.The Demand Supply Gap Shortage of IT professionals is global in nature and not peculiar to the Indian software industry alone. W. Strigel, founder of Software Productivity Centre Inc. (1999) has projected the shortage of software professionals to be one million by 2006. In fact, a survey reports that 75 per cent of US companies planned to reengineer their applications using newer technologies, but found that 72 per cent of their existing staff lacked the skills needed in these technologies, and 14 per cent were not even retrainable. Graph No. 1.Annual demand for IT Professionals For India, it is predicted that in the year 2004 itself, the IT sector will need 1,95,000 professionals. This trend will continue, and in the year 2010 almost 3,70,000 IT professionals will be required (Strategic Review Reports, NASSCOM 19962001). Consequently, recruitment managers are exploring new sources of IT manpower from non-IT professional sectors, as well fresh, trainable science graduates. 6. Integrating HR strategy with Business Strategy The strate gic HR role focuses on aligning HR practices with business strategy.The HR professional is expected to be a strategic partner contributing to the success of business plans, which to a great extent depend on HR policies pertaining to recruitment, retention, motivation, and reward. The other major areas of concern for HR personnel in this context are, management of change, matching resources to future business requirements, organizational effectiveness, and employee development. 7. Encouraging Quality and Customer focus Today? s corporate culture needs to actively support quality and customer orientation.With globalization and rapid technological change, quality is of utmost importance for the Indian companies, which earn most of their revenues through exports. Hence, the HR professional as a strategic partner needs to encourage a culture of superior quality to ensure customer satisfaction, the only real measure of quality of a product or service. To be competitive today, an organizat ion needs to be customer responsive. Responsiveness includes innovation, quick decision-making, leading an industry in price or value, and effectively linking with suppliers and vendors to build a value chain for customers.Employee attitudes correlate highly with customer attitude. The shift to a customer focus redirects attention from the firm to the value chain in which it is embedded. HR practices within a firm should consequently be extended to suppliers and customers outside the firm. 8. Value Addition training for up-gradation of Skills Rapid and unpredictable technological changes, and the increased emphasis on quality of services are compelling software businesses to recruit adaptable and competent employees.Software professionals themselves expect their employers provide them with all the training they may need in order to perform not only in their current projects, but also in related ones that they may subsequently hold within the organization. As observed by Watts Humphr ey, Fellow of the Carnegie Mellon University, â€Å"as software professionals gain competence, they do not necessarily gain motivation. This is because a creative engineer or scientist who has learned how to accomplish something has little interest in doing it again.Once they have satisfied their curiosity, they may abruptly lose interest and seek an immediate change†. And when the rate of technological change is high may be higher than the time required to acquire competence in one area professionals could undergo psychological turbulence owing to the need to work in a new technology throughout their career. They want to gain new knowledge, which will be utilized by their organization. On the basis of the new learning they want to work in higher segments of software value chain. Therefore, constant up-Copy Right  © INDIACom-2011 ISSN 0973-7529 ISBN 978-93-80544-00-7 Human Resource Challenges & Practices in IT Industry gradation of employee skills poses yet another challeng e for HR personnel. 3. CHALLENGES FOR IT INDUSTRY: The main challenges to the IT Industry are i. Recruitment planning ii. Performance management iii. Training and development iv. Compensation management v. HRM as whole 1. Recruitment Planning: Recruitment planning is most important component in new people management with special reference to IT industry.We have to deal with human assets so it becomes important and have good quality of people in the organization. We have to take the recruitment planning in very serious manner to ensure that we can get best talent in the organization. 2. Performance management: Now the challenges how to manage the performance of your employees. You have to get right person in a organization to manage your business. The challenge should be to create a performance culture where you can provide opportunities for enhance performance, where optimum performance becomes a way life. 3.Training and development: This is another challenging area in IT industry. We have to chalk out a suitable strategy for training & development so that employees are well equipped to handle the challenges in advance. 4. Compensation management: The IT industry is one of the high paying industries. This is very competitive industry, we have to attract best talent, offer best possible compensation package to the employees. Now IT companies are having ESOP with the compensation package. But the really challenge should be how we are able to incorporate all the subsystems in HR.Ultimately this would help the organization for achieving exceptional performance. People have to be groomed to get in with the performance culture. We have to create an environment that stimulates the creation of knowledge, its sustenance will be the challenge for IT companies in the future. HR department cannot function with traditional systems. Now the role will shift to HR facilitator, to facilitate change process. HR facilitator will have to involve the whole organization in this pro cess and act as a guide, coach, counselor and facilitator.Any organization in the IT industry will have to face these challenges like Infosys, Satyam, Pentafour, DSQ Software, Micro soft India, Intel India. These IT companies are leaders in their own stride. They have excellent recruitment policies, huge data bank, and placement agencies. They are also having rigorous tests to ensure that they can get high profile talent that will fit in their culture. They have best performance system that evaluates the organization as whole. They have been able to tackle the quantum of performance with fairly efficient manner.The prime tasks for these IT companies are to build corporate culture. They are diverting all the efforts to build performance driven culture. The major issue for these companies to get right man for right job. We have to find person with the required skills, experiences, mindsets, and also he must be suitable for these organizations. 5. Attrition and Retention: IT companies are having high degree of attrition. The challenges for these companies are to keep this attrition rate as low as possible. Various companies adopt different techniques to retain their employees like high pay packets, ESOP, other benefits.So we have to keep this attrition rate as low as possible to retain super achievers. CONCLUSION With the advent of a work situation where more and more companies are having to concede that their valued employees are leaving them, a new concept of career and human resource management is bound to emerge. The focus of this new paradigm should not only be to attract, motivate and retain key ‘knowledge workers', but also on how to reinvent careers when the loyalty of the employees is to their ‘brain ware' rather than to the organization.With lifetime employment in one company not on the agenda of most employees, jobs will become short term. Today's hightech employees desire a continuous up-gradation of skills, and want work to be exciting an d entertaining a trend that requires designing work systems that fulfill such expectations. As employees gain greater expertise and control over their careers, they would reinvest their gain back into their work. HR practitioners must also play a proactive role in software industry. As business partners, they need to be aware of business strategies, and the opportunities and threats facing the organization.As strategists, HR professionals require to achieve integration and fit to an organization's business strategy. As interventionists, they need to adopt an allembracing approach to understanding organizational issues, and their effect on people. Finally, as innovators, they should introduce new processes and procedures, which they believe will increase organizational effectiveness REFERENCES [1]. Noe, R. A. , Hollenbeck, J. R. , Gerhart, B. and Patrick, P. M. (2007) â€Å"Human Resource Management: Gaining aCompetitive Advantage†, Tata McGraw-Hill, New Delhi. 2]. Prasad, K. (2005) â€Å"Strategic Human Resource Management: Text and Cases†, Macmillan India Ltd. , New Delhi. [3]. Kandula,Srinivas R. (2003) â€Å"Human Resource Management in practice with 300 models : Techniques and Tools†, Sage, Delhi [4]. Rao T. V. , Rao Raju, and Yadav Tara. (2001). â€Å"A Study of HRD concepts, structure of HRD Copy Right  © INDIACom-2011 ISSN 0973-7529 ISBN 978-93-80544-00-7 Proceedings of the 5th National Conference; INDIACom-2011 [5]. [6]. [7]. [8]. [9]. [10]. [11]. [12]. [13]. [14]. [15]. epartments, and HRD practices in India†, Vikalpa, ol 261, No. 1, Jan. -Mar Page 49-62. Siekel Tom. (2002). â€Å"After CRM, it’s ERM: Employee Relationship Management Indian Management†, Vol. 41, Issue 9, July p. 38 Storey J. (ed. ) (1989). â€Å"New Perspectives in Human Resource Management†, Routledge, London, p. 114. Truss Catherine. (2001). â€Å"Shifting the paradigm in Human Resource Management: From the resource based view to c omplex adaptive system†. Published in a Research Paper on Human Resource Management by Kingston Business School, Kingston University Thite, M. 2004) â€Å"Managing People in the New Economy: Targeted HR Practices that Persuade People to Unlock their Knowledge Power†, Response Books, New Delhi. Truss, C. (2001) â€Å"Complexities and Controversies in Linking HRM with Organizational Outcomes† Journal of Management Studies, Vol. 38, No. 8. Walker, J. W. and Stopper, W. G. (2000) â€Å"Developing Human Resource Leaders† Human Resource Planning, Vol. 23, No. 1, p. 38-44. Webb, J. (2004) â€Å"Putting Management Back into Performance: A Handbook for Managers and Supervisors†, Allen & Unwin, Australia.Joynt, P. and Morton, B. (2005) â€Å"The Global HR Manager: Creating the Seamless Organization†, Jaico Publishing House, Mumbai. Jyothi, P. and Venkatesh, D. N. (2006) â€Å"Human Resource Management†, Oxford University Press, New Delhi. Kandol a, R. and Fullerton, J. (1994) â€Å"Managing the Mosaic: Diversity in Action†, IPD, London. Kandula, S. R. (2004), â€Å"Human Resource Management in Practice: With 300 Models, Techniques and Tools†, Prentice Hall of India Private Limited, New Delhi. Copy Right  © INDIACom-2011 ISSN 0973-7529 ISBN 978-93-80544-00-7