Tablet Pc

Microsoft tablet pc The History †¢ Launched in November 2002, just three month the shipment reach 72,000 units. These developments make many of industry observer surprise because they forecast the market not ready to accept tablet pc until 21st century. †¢ A half market sales in U. S and target to get optimist market in Asia As long they support and recognize many of language, they optimist for getting the market. †¢ Analysis point: will take 6-12 month for the market adoption for increasing the market. The evolution of digital portable device Developing was start in 1980s. The technology is undeveloped and relative new in this period. †¢ Several companies begin to develop: IBM, Dell, Compaq, Fujitsu launch portable personal computing device the form in notebook and personal data assistant (PDA). Exhibit 1. Explain us the revolution from the big mainframe computer until change to PDA or a pocket PC you can carried everywhere. †¢ The first generation for porta ble device, there’s portable in nature but for the function below from traditional desktop PCs was provide.And in this time there no feature of speech and hand recognition. †¢ Stylus was developing to change the function of mouse and keyboard. †¢ In 1990-1991 Microsoft Pen Service 1. 0 OS and the respond of market is not good. This is also happen in 1995 when Microsoft trying to fix the bugs by launching Pen Windows 2. 0 OS. †¢ In 1998 Microsoft release windows CE 2. 0 with handwriting recognition. This is only 60% the accuracy to recognize the handwriting. †¢ In August 1999 Microsoft begin on working at the device which is called tabled pc.This combines a desktop computer, mobile computer and pen-base system, which is the notebook without keyboard and mouse. †¢ In 2000 Microsoft release Windows CE 3. 0 with handwriting recognizing for their PDA. Microsoft builds the tablet pc prototype †¢ The prototype build not have feature that were present in notebook such as: external batteries, an external hard disk and external modem. This mean to reduce a weight, as well as, the width of a notebook/computer. †¢ Six vendor hired by Microsoft for build the prototype: 1. Flextronics for the design aspect. . FinePoint Innovation for RF digitizer. 3. Phoenix for device enabling and management software product. 4. Transmeta for microprocessor. 5. Silicon Motion for video controller. 6. Silver Cloud Manufacturing for computer base filters and lenses. Positioning and promoting the tablet PC †¢ In June 2000 Microsoft begin to demonstrate the prototype of PC tablet. The product did not receive much coverage because of minor part of the presentation. †¢ In November 2000 the second demonstrate at the Comdex show with the presentation from Gates.The analysis and the industry observer were not impressed because they think gates only inform about the Brand image and if they want grab a market they must convince the market that the t ablet pc function better than notebook computer. †¢ In 2001 Microsoft held their promotion in WinHEC to fix their strategy, update OEM developer and technology, and the roadmaps that the company would adopt for future computing product. The handwriting recognizing not success so Microsoft change plans to ink management feature. Which is keep the handwriting as original and not converting them to computer font). The target market for the tablet pc was the corporate users which is describe by Microsoft as ‘knowledge workers with productivity focus’. †¢ Tablet pc benefit than laptop computer: more light and easy to carried also the batteries power more life time. †¢ After have a postpone for fix the problem, in November 2001 Microsoft do a promotional demonstration on tablet pc at the Comdex show. They introduce the tablet pc feature such as long battery life, sophisticated handwriting recognition, ink management, high speed microprocessor, high resolution d isplay, and build wireless capability.At this time the analysis and industry observer getting convince to their presentation but still have the criticism such as if the price is same or more that notebook price they will not lure to the market because they not really need change their notebook with some think not really different but with the high price. Tablet make a modest star †¢ On November 7, 2002 microsoft launched tablet pc to the market at the same time the OEM partners to release their respective tablet PCs. †¢ There’s more than 20 vendor hardware and software partnered with Microsoft to support the tablet pc. The firm expected the sale will be 425,000 units in 2003, but their have wrong expectation. Nearly 592,000 tablet PCs were sold around the world for the year ending 2002. What next for the tablets? †¢ Analysis observed that although demand for the tablet PC was high in targeted niche area, this is because the two main of reason: the price is high er than laptop pc and they suffered from a lack of mainstream application. †¢ To solve the problem Microsoft introduce a new tablet pc with lower of price. †¢ They develop Microsoft office for tablet pc †¢ The company partnered with more than 50 software and hardware vendor to support tablet pc.